Make every word count because we live in an increasingly distracted, time-starved world. Your writing…
Copywriter Tips
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Cut the Fluff
Cut the fluff. You’re not fooling anybody with those extra words in your copy. You…
Copywriter Tips
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Use Active Voice
Use active voice consistently to make your writing sound more authoritative, impactful, and purposeful. The…
Copywriter Tips
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Tell a Compelling Story
Tell a compelling story because everyone loves a good story. So, I’m basically building on…
Copywriter Tips
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Show, Don’t Tell
Show, don’t tell. Simply telling readers about the benefits of your product or service often…
Copywriter Tips
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Sell Benefits, Not Features
One of the most fundamental copywriting maxims is to sell benefits, not features. It’s human…
Copywriter Tips
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Clarity Trumps Cleverness
Clarity trumps cleverness… what does it mean? You know what, you can skip reading this…
Davao Bloggers Society
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Know Your Audience Intimately.
Know your audience intimately. Study your audience deeply. As a copywriter, deeply understanding your target…