Use active voice consistently to make your writing sound more authoritative, impactful, […]
Read More Use Active Voice
Tell a compelling story because everyone loves a good story. So, I’m […]
Read More Tell a Compelling Story
Tell a Compelling Story
Show, don’t tell. Simply telling readers about the benefits of your product […]
Read More Show, Don’t Tell
Show, Don’t Tell
One of the most fundamental copywriting maxims is to sell benefits, not […]
Read More Sell Benefits, Not Features
Sell Benefits, Not Features
Clarity trumps cleverness… what does it mean? You know what, you can […]
Read More Clarity Trumps Cleverness
Clarity Trumps Cleverness
Know your audience intimately. Study your audience deeply. As a copywriter, deeply […]
Read More Know Your Audience Intimately.
Know Your Audience Intimately.
If there’s one good thing to come out of the pandemic, it’s […]
Read More Making Backyard Gardens in Small Spaces
Making Backyard Gardens in Small Spaces
10 Dumbed-Down Tips to Help You Earn Money from Writing Online So, […]
Read More 10 Dumbed-Down Tips to Help You Earn Money from Writing Online
10 Dumbed-Down Tips to Help You Earn Money from Writing Online
“Shoulda woulda coulda… tsk.” 2023 is almost over… time to do an […]
Read More Shoulda Woulda Coulda – My Accountability Check
Shoulda Woulda Coulda – My Accountability Check
This is how I became a city boy farmer. Up until 2010, […]
Read More City Boy Farmer Plans For 2023
City Boy Farmer Plans For 2023
I finally went ahead and bought myself a vest for wearing daily. […]
Read More The Vest Decision I Made In 2023
The Vest Decision I Made In 2023
Ok, now I’m a dad. My son was born Jan 28, 2021 […]
Read More Becoming A Dad And Losing A Job. Scary Times.
