Show, don’t tell. Simply telling readers about the benefits of your product or service often…
Category: Copywriter Tips
Copywriter Tips
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Sell Benefits, Not Features
One of the most fundamental copywriting maxims is to sell benefits, not features. It’s human…
Copywriter Tips
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Clarity Trumps Cleverness
Clarity trumps cleverness… what does it mean? You know what, you can skip reading this…