Use active voice consistently to make your writing sound more authoritative, impactful, and purposeful. The…
Category: Copywriter Tips
Copywriter Tips
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Tell a Compelling Story
Tell a compelling story because everyone loves a good story. So, I’m basically building on…
Copywriter Tips
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Show, Don’t Tell
Show, don’t tell. Simply telling readers about the benefits of your product or service often…
Copywriter Tips
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Sell Benefits, Not Features
One of the most fundamental copywriting maxims is to sell benefits, not features. It’s human…