So, I’ve been horsing around with horse themes all week because I […]
Read More Horsing Around with Horse Themes All Week
Category: Copywriter Tips
Of Dreams and Rabies Awareness It was such coincidence that I spent […]
Read More One Week Full of Rabies Awareness and Rabid Fans
One Week Full of Rabies Awareness and Rabid Fans
Be Scannable
The best writers evoke emotions and make their readers cry. I’ve made […]
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Evoke Emotions
Make every word count because we live in an increasingly distracted, time-starved […]
Read More Make Every Word Count
Make Every Word Count
Cut the fluff. You’re not fooling anybody with those extra words in […]
Read More Cut the Fluff
Cut the Fluff
Use active voice consistently to make your writing sound more authoritative, impactful, […]
Read More Use Active Voice
Use Active Voice
Tell a compelling story because everyone loves a good story. So, I’m […]
Read More Tell a Compelling Story
Tell a Compelling Story
Show, don’t tell. Simply telling readers about the benefits of your product […]
Read More Show, Don’t Tell
Show, Don’t Tell
One of the most fundamental copywriting maxims is to sell benefits, not […]
Read More Sell Benefits, Not Features
Sell Benefits, Not Features
Clarity trumps cleverness… what does it mean? You know what, you can […]
Read More Clarity Trumps Cleverness
