The best writers evoke emotions and make their readers cry. I’ve made some of my English teachers cry with my…
Make every word count because we live in an increasingly distracted, time-starved world. Your writing simply cannot afford to contain…
Cut the fluff. You’re not fooling anybody with those extra words in your copy. You know what? Just get the…
Use active voice consistently to make your writing sound more authoritative, impactful, and purposeful. The difference between active and passive…
Tell a compelling story because everyone loves a good story. So, I'm basically building on the last post: Show Don't…
Show, don't tell. Simply telling readers about the benefits of your product or service often fails to paint a fully…
One of the most fundamental copywriting maxims is to sell benefits, not features. It's human nature that people don't buy…
Clarity trumps cleverness... what does it mean? You know what, you can skip reading this entire article by keeping this…
Know your audience intimately. Study your audience deeply. As a copywriter, deeply understanding your target audience is paramount. You can't…
If there’s one good thing to come out of the pandemic, it’s the fact that a lot of people started…
10 Dumbed-Down Tips to Help You Earn Money from Writing Online So, you want to earn money from writing online?…
"Shoulda woulda coulda... tsk." 2023 is almost over... time to do an accountability check. I should’ve spent more time learning…