Use active voice consistently to make your writing sound more authoritative, impactful, and purposeful. The…
Author: Chip Canonigo
https://www.amazon.com/Its-World-Have-Packed-Your-ebook/dp/B01GGCYV1Y
Copywriter Tips
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![Photo with the words tell a compelling story by chip canonigo](https://www.chipcanonigo.com/wp-content/uploads/2024/06/5-Tell-a-Compelling-Story.png)
Tell a Compelling Story
Tell a compelling story because everyone loves a good story. So, I’m basically building on…
Copywriter Tips
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![Photo with the words show don't tell by chip canonigo](https://www.chipcanonigo.com/wp-content/uploads/2024/06/4-Show-Dont-Tell.png)
Show, Don’t Tell
Show, don’t tell. Simply telling readers about the benefits of your product or service often…
Copywriter Tips
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![Photo with the words benefits not features by chip canonigo](https://www.chipcanonigo.com/wp-content/uploads/2024/06/3-Benefits-Not-Features.png)
Sell Benefits, Not Features
One of the most fundamental copywriting maxims is to sell benefits, not features. It’s human…