Why do you need to be scannable? Once again, let me remind you that the modern reader's attention span is…
The best writers evoke emotions and make their readers cry. I’ve made some of my English teachers cry with my…
Make every word count because we live in an increasingly distracted, time-starved world. Your writing simply cannot afford to contain…
Cut the fluff. You’re not fooling anybody with those extra words in your copy. You know what? Just get the…
Use active voice consistently to make your writing sound more authoritative, impactful, and purposeful. The difference between active and passive…
Tell a compelling story because everyone loves a good story. So, I'm basically building on the last post: Show Don't…
Show, don't tell. Simply telling readers about the benefits of your product or service often fails to paint a fully…
One of the most fundamental copywriting maxims is to sell benefits, not features. It's human nature that people don't buy…
Clarity trumps cleverness... what does it mean? You know what, you can skip reading this entire article by keeping this…
Know your audience intimately. Study your audience deeply. As a copywriter, deeply understanding your target audience is paramount. You can't…